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Halo Status

How we helped Halo Status achieve a 73% increase in demo bookings.

37%

increase in organic traffic

120%

decrease in manual input

About Halo Status

Halo Status is a leading force in the influencer industry, providing comprehensive talent management solutions to help influencers maximize their earning potential and streamline content monetization.

Their innovative services include sponsorship deal negotiation, brand partnerships, content strategy development, and financial management, all designed to cater to the unique needs of content creators and influencers.

They work across various platforms, including Instagram, TikTok, YouTube, and more, serving influencers in industries such as beauty, lifestyle, fashion, fitness, and gaming.

The Challenge

Halo Status, a rapidly growing influencer agency, faced 2 significant hurdles as they scaled. First, their client acquisition heavily relied on high-ticket sales reps, which came with the drawback of paying large commissions. This model, while effective, was costly and unsustainable for long-term growth. Secondly, identifying trending content on TikTok was critical for keeping their influencers ahead of the curve. However, their method of relying on a virtual assistant to manually track trends proved time-consuming and inefficient. They needed a way to automate this process to streamline operations and maintain their competitive edge.
Halo Status case study illustration

The Solution

OrtexNode, a digital solutions provider specializing in automation and SEO, partnered with Halo Status, an talent management agency, to address their operational challenges and enhance their growth strategy.

Streamlining Client Acquisition with Automation and SEO

Understanding Halo Status’s need to reduce costs and improve efficiency, our team provided continuous support throughout the SEO implementation process. To tackle their client acquisition challenge, we ran a series of experiments that compared their existing high-ticket sales strategy with a new sales funnel and advanced SEO techniques. The goal was to identify the best-performing approach for increasing inbound leads while minimizing commission payouts. Through this process, we successfully transitioned Halo Status to a model focused on organic growth, leading to a significant reduction in overhead costs.

Automating TikTok Trend Discovery and Distribution

For their TikTok trend-finding challenge, we worked closely with Halo Status to understand their workflow and created a custom automation using TikTok’s API and Airtable. This solution scraped trending content, stored it, and distributed it via Telegram and WhatsApp bots, ensuring influencers had timely access to relevant trends. The result was a drastic improvement in operational efficiency, allowing their influencers to stay ahead in content creation while reducing manual labor and costs.

Creating an Algorithm to Predict Emerging TikTok Trends

To enhance Halo Status’s trend discovery further, we built a powerful Airtable database with advanced functionalities like formulas and lookup features. These elements worked together to create an algorithm that analyzed scraped TikTok data, helping predict whether a video was likely to become a trend. This proactive solution allowed Halo Status’s influencers to jump on emerging trends early, giving them a competitive edge in content creation and driving more engagement for their platforms.

Results

Our partnership with Halo Status led to significant improvements across multiple aspects of their business:

  • 30% Reduction in Acquisition Costs: By transitioning from high-ticket sales reps to an automated sales funnel and leveraging advanced SEO, Halo Status saw a 30% reduction in client acquisition costs while maintaining a steady stream of new leads.

  • 73% Increase in Organic Inbound Leads: Through the implementation of advanced SEO strategies, Halo Status experienced a 73% increase in organic inbound leads within the first three months, reducing their dependency on paid strategies.

  • 120% Improvement in Operational Efficiency: The automation solution for TikTok trend-finding eliminated manual tasks, resulting in a 120% improvement in operational efficiency. Influencers received real-time trend updates, allowing them to react faster and create more engaging content.

  • 20% Increase in Influencer Engagement: With the trend prediction algorithm built into Airtable, Halo Status influencers were able to identify and capitalize on emerging TikTok trends earlier, leading to a 20% increase in content engagement across their platforms.

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